What Do Followers Want? CASE

I decided to explore leadership videos on YouTube tonight. I looked through several: pictures of beautiful scenes with inspiring words floating in front; Al Pacino in the defense scene in Scent of a Woman; a video labeled The Funniest Leadership Video; and more. The one I decided to share is a bit dry to watch — just two men talking to each other about leadership — but what they had to say was really interesting to me.

Rob Goffee and Gareth Jones, both British, both researchers studying leadership, were the speakers. They have talked to many, many people and asked, “What do you want from a leader?” The answers are “a bewildering variety,” but have coalesced into four categories, which together make up the acronym CASE:

  • Community
  • Authenticity
  • Significance
  • Energy and excitement

If this sounds interesting to you, too, watch the video and learn more.

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